Claire finds exact-match .com names and matches each one with the company whose name, product or market it describes. She runs Tend Advisors on her own, from downtown San Diego.

Her background is about five years of work on digital brands and on portfolios of domain names. The people she writes to are usually founders or marketing leads at consumer brands, online shops and service companies on the West Coast.

Her notes are short and say what they are: she holds a name, she thinks your company is the one it fits, and here is why. She will also tell you what she does not know about your plans, and she takes a no at face value.